The Basic Boo Boos
Yes, bad lighting, poor sound, distracting wardrobe, and novice video editing are no bueno when it comes to DIY business videos. But that’s not what we are going to go over today. There are countless online videos and articles that can help you avoid these DIY business video mistakes such as this FORBES article.
The reason we are not going to go over those basic boo boos is because those are not the mistakes that are actually costing you views for your business.
Believe it or Not. Your Audience is Smart.
The reason video is such an effective marketing tool is because it helps build trust with your audience. Trust is the magic word now that audiences are more wary and carry a lot of baggage from when they were screwed over in a bad online marketing scheme.
Videos build trust by creating an emotional connection with your audience. You are literally talking to them. They see your face. They hear your voice. People will always buy with their emotions first. I know I do.
Look into my Eyes, and See Dollar $igns!
So what good is a video for your business if you are NOT connecting with your audience?
Speak to your audience not your camera. Remember, you want to be relatable. You care about your audience because they are your potential customers. So speak to them!! Get past the lens and into the computer screens of every person who will be watching your videos. Connect with them.
When people feel emotionally connected to you, they then trust you. When they trust you, they buy from you.