Unless you’ve been living under a rock, you have seen a major influx in live video. Whether it’s Facebook Live, Periscope, Snapchat video, or Instagram stories, live video has become incredibly popular. So what does this mean for video marketing? This means that people want to see the raw, unedited version of you and your brand. People also gravitate towards the exclusive, short period of time that each live video is available. There are 10 billion videos watched on Snapchat DAILY. More and more brands are using Snapchat and other live video channels on social media to get the message out there to their consumers.
In one of my earlier posts, Are TV Commercials Worth It Anymore, I discuss the importance of creative, cinematic stories spearheading your advertising videos. This will be even more of a necessity in the future of video marketing. This includes your live videos as well. A live video of a talking head in the camera just will not fly. People want to be entertained as they are being informed. Investing in high quality, creative video is no longer a luxury line item in your marketing budget, but something that should be at the forefront of your marketing campaigns.
Virtual reality / 360 degree video is not something that’s going away. It is here to stay and growing rapidly. People have become savvier consumers, so they don’t like to buy something because you tell them to. They want to see it, feel it, and examine it first. Only 4% of people prefer to learn about a product by reading and 5% prefer speaking on the phone to a professional. But the rest of people prefer to watch a video to learn about the nature of a product. 360 is taking that experience a step further by putting the consumer in control of the viewing experience. The more control the consumer thinks they have, the better for building trust with your product. The more trust people have with your product, the more you will sell.
Posting a video once a month or once a week just ain’t gonna cut it. People want more video on more channels. Products and brands should expect to be posting videos on all social media channels multiple times a week. No longer are the days of making a video and throwing it up on YouTube every now and then. 82% of Twitter users watch video on a regular basis. That’s on Twitter! Not even a video centric social media platform. That just goes to show that text is out and moving images are back in. The best storytellers rely on the rule of “show don’t tell”. When it comes to product / brand awareness, this rule applies.