When it comes to marketing there is nothing more important thank identifying and knowing your target audience. This allows not only your videos, but every aspect of your marketing to be much more effective. For the purposes of this post, we will stay focused on your DIY business videos.
I understand targeting your audience can be difficult. I also understand designing your videos to connect with your target audience can be even more difficult. This is why I have provided key questions below to help you unpack who your audience really is. This will help you determine how your brand/product fits into your customers’ lives.
The questions are broken up into categories that will help you stay on brand throughout every aspect of your video making process.
Use your answers to the questions below to help you write your video scripts as well as determine the tone of voice you use in your videos.
- What is the ideal age range of your target audience? Keep this range between 5 years.
- What TV shows or genre of movies does your target audience watch?
- Is your target audience more laid back and patient or uptight and impatient?
Use your answers to the questions below to help you determine what the perfect wardrobe for your videos should be.
- What does your target audience do for fun?
- What brands or stores do they like to shop at?
- What kind of outfits or styles do you feel most confident in?
- What are the color schemes of your brand?
Use the answers to the questions below to help you determine how you should set up your location/environment of your videos.
- When would your target audience use your brand or product?
- Where does your target audience like to vacation?
- Where does your target audience work?
- What is the environment of your website and/or store front?
Use your answers to the questions below to help you determine the kind of music or sound design you should use in your videos.
- What is the type of music your target audience listens to?
- If your product or brand were to have a famous theme song, what would it be? (i.e. product = Sunny D Orange Drink theme song = “Walking On Sunshine”).
- Would your brand or product have its own jingle? If so, think of what kind of emotion you’d want to evoke with that jingle.
Once you have gathered all of your answers to these questions, write a short paragraph about how you would like your audience to feel after watching your videos. Be as specific as you can. Of course you want them to be happy, but try and dig deeper than that. Do you want them to feel relaxed? Motivated? Self-reflective? Take some time to really answer these questions thoroughly. Once you do, your videos will be concise, effective, polished, and most of all…on BRAND.